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Title
Text copied to clipboard!Online Marketing Manager
Description
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We are looking for an experienced and results-driven Online Marketing Manager to lead our digital marketing initiatives. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
The ideal candidate is highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Online Marketing Managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Key responsibilities include overseeing SEO/SEM, marketing database, email, social media, and display advertising campaigns. You will also measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Additionally, you will identify trends and insights, and optimize spend and performance based on the insights.
To succeed in this role, you should have hands-on experience with web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends), strong analytical skills, and data-driven thinking. You should also stay up-to-date with the latest trends and best practices in online marketing and measurement.
This is a strategic role that requires a mix of creativity, analytical thinking, and leadership. You will be expected to collaborate with internal teams to create landing pages and optimize user experience, utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints, and instrument conversion points and optimize user funnels.
If you are passionate about digital marketing and want to make a significant impact in a fast-paced environment, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and execute digital marketing strategies
- Manage SEO/SEM, email, social media, and display advertising campaigns
- Measure and report performance of all digital marketing campaigns
- Identify trends and insights to optimize performance
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience
- Plan, execute, and measure experiments and conversion tests
- Instrument conversion points and optimize user funnels
- Manage marketing budgets and ensure campaigns are cost-effective
- Stay up-to-date with the latest digital marketing trends and technologies
Requirements
Text copied to clipboard!- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing
- BS/MS degree in marketing or a related field
- Excellent communication and interpersonal skills
- Ability to manage multiple projects simultaneously
Potential interview questions
Text copied to clipboard!- What digital marketing campaigns have you managed in the past?
- How do you measure the success of a digital marketing campaign?
- What tools do you use for web analytics and why?
- Describe a time when you optimized a marketing funnel. What was the result?
- How do you stay current with digital marketing trends?
- What is your experience with SEO and SEM?
- How do you approach targeting and segmentation in digital campaigns?
- Have you managed marketing budgets before? If so, how?
- What is your experience with A/B testing and conversion optimization?
- How do you collaborate with other departments to execute campaigns?
